This brand was created to give a voice and a visual identity to the unofficial but passionate archive of Hapoel Be’er Sheva fans. For decades, supporters have collected photos, chants, match tickets, and newspaper clippings. treasures scattered across Facebook groups and home drawers. This project brings them together into one place, under one name.

As part of the brand’s identity, I embraced the color red. not just as a visual anchor, but as a symbol of passion, energy, and loyalty. It’s the heart of the fans, on and off the field.
Beyond color, I shaped the tone of voice around the authentic language of the fans. bold, proud, emotional, and direct. The brand speaks like the supporters do: with love, humor, nostalgia, and an occasional shout. It doesn’t "represent" the fans. it sounds like them!